Cookin Thyme
TIME FRAME: 2 Weeks
ROLE: Lead UI designer
TOOLS: Paper, Google Suits, Miro, Figma
A responsive website centered on helping users find, alter, save, and share recipes quickly.
The Brief: Your team has been hired by a client to create a new website that solves problems for real users on the topic of discovering and selecting cooking recipes.
Initial Problem Discovery
What problem am I solving for?
Users need a more organized way to search for, edit, and save recipes so they can focus on the aspects of cooking they enjoy.
The Problem Statement
why is this problem important?
Who’s problem am I solving?
Why does it matter?
Research
What methods of research will we use to help gain clarity and bring focus to our solution? Why did we choose these methods?
We wanted to figure out how to make this site more valuable to users than other options currently available.
Research Method 01: User Survey & Interviews
We began by sending out a survey to find people who use recipes often when they cook. Our qualifying criteria was anyone who cooked 20 or more times in the last month and who followed through with using a recipe 10 or more times in the last 30 days. We wanted to gain initial feedback on the process of using recipes to help better identify user behaviors .
We conducted interviews to ask qualitative questions about their process with using recipe websites when cooking. These interviews allowed us to have deeper conversations with users to get more insight and understanding of the aspects they like, dislike, and would like to see in the current options for recipe websites.
From these interviews we pulled out key information and began looking for trends. These overall trends helped us narrow down and pull out more clearly defined insights. The insights we gathered from our research were:
Users like straightforward recipes without irrelevant content.
Users like to alter recipes based on serving size and ingredients.
Users look for recipes based on dietary restrictions and availability of ingredients they currently have at home.
Users rely on search engines to find recipes but have more trust in recommendations from social networks.
Research Method 02: Affinity Mapping
Research Method 03: Clickable Prototype
Research Takeaways
What did I take away from my research?
So what?
Opportunities
How am I going to address the problem spaces in my designs?
The solution
Adjustable ingredients and portion sizes on every recipe to customize a meal to user preferences. With a quick to access recipe inventory for future use.
A look at the rough stuff.
[gifs of functions of the site with explanations]